Active Twitter users are more engaged with online music and are more likely to make purchases than non-users of the microblogging service, according to a new report from the NPD Group.
"NPD’s latest music-acquisition study shows that there are segments of consumers who are more actively integrating Twitter as a key tool for communicating and networking," said Russ Crupnick, entertainment industry analyst for NPD.
"Based on their music-purchasing history, active Twitter users are simply worth more to record labels and music retailers than those who are not using Twitter."
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