The rate at which MySpace makes money may soon increase. According to a fresh report, Wenda Harris Millard, who’s earned quite a reputation in the marketing industry, is set to try her hand at moving ad space.
Kara Swisher wrote earlier today, "[W]ell-known online advertising sales executive Wenda Harris Millard (pictured here) – who is now president of New York- and Los Angeles-based media consultancy, Media Link – is poised to take over all advertising sales at MySpace, sources said."
A significant number of MySpace employees may soon have to acquire cardboard moving boxes and update their resumes. Although nothing’s certain, there have been several indications that a large wave of layoffs will hit in the near future.
Jason Kincaid received warnings from at least two different, and perhaps well-placed, individuals. He reported afterward, "One source describes the number of people affected as ‘massive’, while another source says that the layoffs will likely affect between 300 and 500 employees."
Then there’s what Richard Greenfield, a Pali Research analyst, had to contribute. According to Eric Savitz, this expert "thinks large cuts are inevitable."
MySpace’s first international hire is moving on. Jay Stevens, who was one of the founding members of the MySpace UK team and more recently held the title "Senior Vice President of Audience," has left the social networking company for the advertising entity known as the Rubicon Project.
Stevens was on MySpace’s payroll for a little over three years, and his departure counts as a significant loss. From a sort of symbolic standpoint, it must hurt MySpace to see him go considering the somewhat groundbreaking nature of his position. The fact that MySpace brought him to L.A., where the Rubicon Project is based, is also bound to sting.
Posted in 
Tags: 
