For most people, listening to music online is terribly convenient, and the occasional audio ad shouldn’t represent a deal breaker. MySpace may be making a smart move, then, as it’s begun testing 30-second ads with help from an Internet radio advertising company called TargetSpot.
The end result isn’t too different from what fans of Yahoo Music or Pandora – or even regular radio listeners – are already used to. MySpace members just have to tolerate a short ad, and then they’re free to continue on their figurative way, listening to a number of songs before getting stuck with another commercial.
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